BM News Feed
Bad Bunny’s Super Bowl LX halftime show sparked massive viewership and widespread attention, and many early reports circulating online suggested it reached an estimated 135.4 million viewers, which would have positioned it as the most-watched halftime performance in history. Those figures were widely shared by social media and fan pages in the days following the event, fueling excitement and celebration among fans of the Puerto Rican superstar.
However, official measurement figures released by Nielsen using their updated Big Data + Panel methodology indicate that Bad Bunny’s halftime set averaged approximately 128.2 million viewers in the United States. That number places his performance among the highest-watched halftime shows in Super Bowl history, but not as the record holder.
For context, last year’s Super Bowl halftime show featuring Kendrick Lamar set a new record by drawing 133.5 million viewers during Super Bowl LIX in 2025, making it the most-watched halftime performance to date based on Nielsen’s official U.S. figures.
Bad Bunny’s performance still marked a significant cultural moment. It was one of the most watched halftime shows of all time and delivered a performance in Spanish that resonated with global audiences, contributing to its massive reach across broadcast, streaming, and social platforms. In addition to its strong TV numbers, the show broke records for social media engagement, including billions of social views within the first 24 hours.
Historically, only a handful of halftime shows have surpassed the 120-million mark. Kendrick Lamar’s 2025 show, Michael Jackson’s legendary 1993 performance, and Usher’s 2024 halftime show are among those that have drawn exceptionally large audiences, underscoring how rare it is for a halftime performance to approach the Super Bowl game’s overall broadcast viewership.
The game itself — Super Bowl LX, played between the Seattle Seahawks and the New England Patriots — also drew a huge television audience, with an average of about 124.9 million viewers across all NBCUniversal platforms. That figure made it one of the most-watched broadcasts in U.S. television history, even if it did not eclipse the record set the previous year.
The conversation around viewership highlights how data can vary between preliminary estimates and officially measured totals. Early social media reporting of 135 million+ viewers reflected initial estimates and projections, whereas the refined Nielsen figures clarify the ultimate standings for recorded U.S. viewership.
Whether measured by preliminary buzz or final numbers, Bad Bunny’s halftime show was unquestionably a major cultural event, drawing enormous attention and engagement. It continued the trend of halftime performances becoming some of the most-watched and most-discussed musical moments of the year.
